For the last post in my series on Social Media and Pole, here are five tips for pole businesses. I’m talking studios, products, anyone with something to sell.
- Stop selling me something – and sell me someone. You have something I want and I have something you want (cash). I get it. But sell me YOU, too. Make me love you like an Apple junkie loves Steve. Become more than your product, become a brand and I will join your tribe. How? Engage me in an actual conversation. Ask questions, answer mine.
- Feed me just enough. Try to post the right amount for the platform. Twitter? Sure, several times a day. Facebook? A couple times a week. Each audience knows how much they can take, trust them.
- Draw me a picture. Take a photo once in a while. My brain is amazing and can process so much more from an image than text. I can connect with you in ways that a sentence could never deliver. Yes, it takes more time, but the payoff is huge. Involve my emotions by involving more of my senses and emotions.
- Play with me. Please for the love of all that is holy, make it fun once in a while. In the pole industry, in addition to the horribly dry sale, companies sometimes do offer deeper content with inspiration, which I really enjoy. But I don’t see many that offer fun engagement. The pole community LOVES Leen Isabel’s Pole Dancing Adventures comics – they’re FUN. I’m not a creatively fun person, so I don’t have a billion ideas (yet) on how to do this – maybe a game or funny dance quote. Just lighten it up sometimes. I will view your company as more human and bond with you.
What advice would you give to pole companies for their social media strategy?#1 – Effect of Social Media on the Pole Dance industry #2 – Favorite pole accounts in Social Media #3 – Creating your own space in Social Media #4 – Fostering the offline community #5 – Five Social Media tips for pole companies